Brand voice, defined and written
Every word your
brands say, in one place.
Verbal learns how each of your brands sounds, helps you work out what is worth saying, writes it in that voice, and keeps all of it together.
Free to start. No card needed.
One
Every brand you look after, kept apart.
A property agency should never sound like a restaurant guide. Each brand gets its own voice, its own knowledge, its own writing, and switching between them takes one click.
Two
A voice written down properly.
Not three adjectives. What the brand is for, how it comes across, where it sits on six dimensions, the words it uses and the ones it never would.
You write short. Most sentences stop before you would expect them to.
We say
- roasted last week
- a good cup
Never
- artisanal
- elevate
Three
Work out what is worth saying.
Ideas for this brand, this week, with a reason attached. Throw one away and it will not come back. Keep one and it goes straight into a draft.
Four
Write it. Or see three ways in.
One brief, three genuinely different pieces of thinking, each labelled with the move it makes. Pick one and carry on. Not ten rewordings of the same sentence.
Their problem
You bought coffee three weeks ago. It is still sitting there.
Concrete detail
Roasted Tuesday. On the shelf Thursday. We date every bag.
Flat claim
The Ethiopian is back. We only get it twice a year.
Five
Nothing you write is lost.
Every draft, every earlier version, and everything the brand knows. Prices, how the product works, what the audience already believes. It writes around what it does not know rather than inventing it.
Six
It learns from what you rewrite.
The gap between what it wrote and what you published is the strongest signal about your voice there is. It reads that gap, tells you what it thinks it should do differently, and waits for you to agree.
You cut the closing slogan every time. Let the last real sentence be the ending.
Your brands already have a voice. It is just not written down.
About ten minutes per brand. Free, no card.