Verbal

Welcome to Verbal.

Sign in to define brand voices and write in them. Your work syncs across devices.

PRIVATE WORKSPACE · YOUR DATA STAYS YOURS
Lumen Botanics Dashboard
TUE · 26.05.26 · BRAND LUMEN

Today.

Three suggested topics. Two drafts awaiting approval. A seasonal angle worth catching this week.

BRAND SUMMARY · LUMEN BOTANICS

Slower mornings, sharper minds.

Adaptogen-led wellness drinks for people who'd rather feel calm and clear than caffeinated. Warm, editorial, quietly confident.

VOICE FINGERPRINT 06

Calm authority. We write like a thoughtful friend at a kitchen table — never a wellness coach with a megaphone.

DRAFTS / MO
42
12 vs Apr
APPROVED
28
67% approval rate
TOPICS
86
+9 this week
LEARNINGS
31
3 high-conf rules
PUBLISHED
19
last 30d
OPEN RATE
47%
vs 38% bench
03 · Suggested
this week
Ideas worth writing about 12
View all →
04 · Recent
activity
Recent drafts
Library →
Saved insights
05 · Opportunities &
quick actions
Quick actions
Write a post
Instagram, LinkedIn or X — in your voice
Find ideas
Trends, cultural moments, evergreen hooks
Create newsletter
Long-form draft, editorial structure
Generate headlines
10 options, on-brand, ready to ship
02 · BRAND VOICE · LIVING DOCUMENT

How Lumen sounds.

Move sliders, add examples, tune phrase lists. Every change feeds the next draft.

Tone dimensions 06
Personality traits

Selected traits weight every generated draft.

Examples we learn from
+ Add
Voice fingerprint

"Calm authority. We write like a thoughtful friend at a kitchen table — never a wellness coach with a megaphone."

Warm Editorial Anti-hype Considered
Approved phrases
+ Add
Banned phrases
+ Add
03 · DISCOVERY

Things worth writing about.

Ideas connected to your brand, audience, products, and the cultural moment. Each tied to a reason it matters for you.

All
Trends
Evergreen
SEO
Cultural
Seasonal
Audience
Competitor
04 · WRITING STUDIO

Compose in voice.

Brand default
Warmer
Punchier
Witty
Direct
Tight
Standard
Expansive
Draft
Variations
History
For Lumen

Add a prompt below — try: "A caption about mornings before the world wakes up."

Reads your voice schema, knowledge base, and past approved drafts before writing.
Brand context
What Verbal uses
Voice guidelines · 28 rules
12 approved drafts
Knowledge base · 14 entries
3 high-confidence learnings
05 · CONTENT LIBRARY

Everything you've made.

Filter by channel, tag a campaign, mark approved, archive what's tired.

All
Drafts
Approved
Published
Revision
Archived
Title & preview
Channel
Campaign
Status
Updated
06 · KNOWLEDGE BASE

What Lumen knows.

Strategy, audience research, product detail, approved language, competitor notes. Reached for before every generation.

All
Strategy
Audience
Product
Competitors
Campaign notes
Approved language
07 · TOPIC MAP

Your idea graph.

Every topic in your world, mapped to what it connects with. Click a node for related angles.

CATEGORIES
Brand & product
Audience interests
Cultural moments
Evergreen pillars
SEO opportunities
DRAG · CLICK A NODE
Click any node above
Pick a topic to see suggested angles, briefs, and connected drafts.
08 · LEARNINGS · ALWAYS UPDATING

What Verbal has learned.

Every approval, edit, deletion, and rejection teaches the system. Edit, confirm, or remove anything.

All
Voice rules
Approved language
Things to avoid
Topics you return to
Audience signals
09 · SETTINGS

Workspace.

Brand profile, plan, integrations.

Brand profile
Plan
Studio
Up to 5 brands · Unlimited drafts
Connected sources
NotionConnected
Google DriveConnected
KlaviyoConnect
Danger zone

Archive this brand, transfer ownership, or delete all data.

Verbal
SETUP
STEP 01 / 05
STEP 01 · WELCOME

Let's set up your brand voice.

About ten minutes. Verbal will read how you already sound, draft a voice schema, and let you review it before you use it. Nothing is saved until you confirm.

STEP 02 · SOURCES

Show Verbal how you sound.

Three to five places where your brand voice already lives — your homepage, a recent newsletter, a few Instagram captions. The more sources, the sharper the schema.

Paste URLs
Homepage, newsletter, blog, social profiles. Anything Verbal can read.
Paste sample text
Paste a few paragraphs of writing — homepage copy, a recent post, anything that sounds like the brand.
STEP 03 · ANALYSING

Reading your sources.

Verbal is extracting sentences, mapping tone, and detecting the language patterns that show up most.

STEP 04 · YOUR VOICE

Here's how you sound.

Based on 0 sentences · 0 sources

VOICE FINGERPRINT · GENERATED FROM SOURCE
Tone dimensions 06
avg. 82% confidence
Lines lifted from your sources 04
VOICE EXEMPLARS
Approved phrases 12
RECURRING IN YOUR WRITING
Phrases to avoid 08
CONSPICUOUSLY ABSENT
STEP 05 · READY

You're set up.

Let's write something. Pick a starting point — or skip and explore the dashboard.

A
Generate launch headlines
10 options for whatever you're announcing next. On-voice, under 9 words.
B
Draft a newsletter intro
A short editorial opener for your first send. Picks up your fingerprint.
C
Write a brand-led caption
An Instagram caption that shows the voice off without trying too hard.
Saved